The team behind the tool and experience created for SDGC Sandbox.

Experiences that make possibilities tangible.

Gooy designs services, tools and playable experiences that help people explore possibilities, make choices and shape what happens next.

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What we can work on together

  • Services and experiences

    Research, service design and strategy that connect people’s needs with how organisations work.

  • Participation and learning

    Workshops, games and participatory experiences that make room for people to explore, contribute and learn together.

  • Tools and possibilities

    Products, simulations and AI-supported experiences that turn ideas into something people can try and question.

Our approach

Imagine. Play. Narrate. Imagine again.

We give ideas a form people can enter, explore and influence. Through participation, an abstract possibility becomes an experience. What people notice, question and retell opens up what can be imagined next.

We design the conditions for participation while leaving room for people to shape what happens. We care about agency: people’s ability to make choices and affect the systems they are part of.

Featured experience

Gooyverse at SDGC Sandbox

For SDGC Sandbox, Gooy created a tool and an experience in which teams imagined a society and explored how their choices held up under pressure. Crises, consequences and households brought abstract values into contact with everyday lives.

The aim was to help people understand what their beliefs require in practice, what they might overlook, and what could work differently. AI-supported simulation provided material for reflection; participants brought their judgment, disagreement and lived experience.

Gooy’s role
Created the tool and the experience
Event
SDGC Sandbox at SDGC26, organised by Service Design Network
About SDGC Sandbox (opens in a new tab)

Let’s make something worth experiencing.

Have a project in mind, want to collaborate with someone on our team, or are curious about what we’re making next? Get in touch.

Email gooydesignstudio@gmail.com